Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Observation room
An observation room is usually present within a market research facility. Used during in-person research methods, such as Focus groups or Usability testing sessions, the room is often set up with a One-way mirror and audiovisual equipment so that clients and researchers can observe participants’ behaviour and interactions with products and each other. The benefits of this discreet observation style include being able to observe the natural behaviour of participants without disturbing their real-time interactions or subliminally influencing participants taking part in research.