Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Viewing facility (or Viewing studio)
A venue designed specifically for hosting qualitative market research sessions. It will be equipped with audio and video recording and streaming facilities. A ‘direct viewing’ facility enables the clients to watch the research taking place from a viewing area which is separated from the respondents’ area by a One-way mirror. Alternatively, a viewing facility may have a CCTV arrangement so observers can watch the proceedings on a TV screen in a different room to the Respondent room.