Reliable fieldwork services for Central Location Tests (CLTs)
FieldworkHub recruits participants for central location testing using street intercepts or, for more complex requirements and lower incidence rates, we pre-recruit using online methods with telephone confirmation. Either way, our thorough screening processes ensure that all participants in your central location test are thoroughly vetted.
Research completed in 65 countries
Projects undertaken in 15+ industries
Recruitment of 8+ core audiences
Expert pre-recruitment and street intercept CLTs
FieldworkHub have been recruiting participants for CLTs all over the world for 8 years. We’re experienced in conducting street intercepts with gen pop audiences and in the pre-recruitment of niche, hard to find profiles for central location tests.
Our London-based team also offer on-site support, including incentive handling, project management and venue sourcing and management for in-person central location tests. We have years of experience programming and hosting online data collection forms for street intercepts, and are happy to recommend changes and write your survey script from scratch to ensure you obtain the best possible results.
We recruit validated, relevant respondents and have experience in recruiting participants from many different backgrounds and demographics to enable our clients to conduct inclusive and fully representative market research.
26
Countries covered for F2F research
40
Different locations used
Tell us your requirements
Our clients
FieldworkHub delivers research for some of the world’s best-known brands
We have a proven track record of assisting some of the world’s leading companies and public sector organisations with arranging central location tests.
Our work has included central location tests for:
Outstanding services for CLT research
Why work with us?
Experts in recruiting participants for central location testing
Experienced in running face-to-face research in the UK, Europe and other major markets
Helpful advice on venue selection and professional on-site management
Dedicated project manager who will keep you updated every step of the way
Company member of the Market Research Society and the Insights Association
Where we work
Our global coverage
FieldworkHub has successfully delivered market research projects across the globe. Whether you are planning a central location test in the UK, Europe, North America, or another global market, trust us as your fieldwork delivery partner.
FieldworkHub has successfully completed market research projects in 65 countries globally
Client testimonials
What clients say about us
It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
Jesse
Strategic Design Lead
Global Innovation and Incubation Firm
UK
Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
Marissa
Researcher and Moderator
Insights Agency
USA
Case studies
Recent examples of central location tests our team have conducted across the globe
Central location test: toilet cleaning products, UK
We carried out a large central location test for a manufacturer of toilet cleaning products in which female buyers of toilet cleaning products viewed our client’s products and competitor products on a mocked-up supermarket shelving unit and then completed a short survey with an interviewer at the facility.
Ethnographies: adult construction toy fans, Germany
We recruited adult fans of a popular construction toy and parents who buy for their children for ethnographies and shop-alongs held in Berlin, Germany to explore purchasing behaviours in relation to licenced products.
Vox pops & groups: chewable vitamin tablets, UK
A manufacturer of vitamin tablets and dietary supplements asked us to conduct research on a new range of chewable vitamin tablets. We recorded vox pops in London, and conducted a central location test and in-person focus groups to gather feedback on the taste and packaging of the tablets.
Got questions?
Frequently Asked Questions
Connect with our team to discuss how our extensive coverage across the Europe's different industries, and audiences can support your research objectives and drive business growth.
1
What types of profiles can FieldworkHub recruit for CLTs?
FieldworkHub can recruit a wide range of profiles for Central Location Tests (CLTs). Whether you require specific demographics such as age, gender, or socioeconomic status, or need participants with particular habits, preferences, or purchasing histories, we have the capability to target and recruit them. Leveraging our extensive database and recruitment techniques, we ensure the selected profiles align with your market research objectives, providing valuable insights for your study.
2
What are the special considerations when planning central location tests?
When planning Central Location Tests (CLTs), several unique considerations come into play. Firstly, the location selected must be easily accessible to the target demographic to ensure a high turnout. Having the right facilities for the products being tested is also crucial for successful execution. For example, do you need refrigeration, or a way of heating up the products prior to testing? Do the products need to be displayed in a particular way (for example on a mocked-up supermarket shelf)? Do you need the ability for your clients to observe the CLT? Additionally, try to plan the logistics of participant flow to avoid crowding and data contamination (e.g. departing participants telling arriving participants what to expect). Lastly, always ensure that participants are made comfort and given an appropriate degree of privacy if you want to get unbiased and authentic feedback.
3
What countries does FieldworkHub cover for CLTs?
To date, FieldworkHub has conducted face-to-face market research projects in 26 countries: Argentina, Australia, Belgium, Brazil, Canada, China, Finland, France, Germany, India, Indonesia, Ireland, Italy, Mexico, the Netherlands, Oman, Poland, Saudi Arabia, Singapore, Spain, South Korea, Sweden, Turkey, the UAE, the UK and the USA. We are constantly adding to this list so if you need to conduct a CLT in a country which is not listed here, please do reach out!
Why choose FieldworkHub for your next central location test
As a Company Partner of the Market Research Society and members of the AQR (Association for Qualitative Research), our clients can rely on the highest of professional standards in all the services we provide. All our services are fully GDPR-compliant and adhere to national and European codes of conduct.
We’re experts in recruiting participants for central location testing and experienced in running face-to-face research in the UK, Europe, the US and other major markets. We offer helpful advice on venue selection and professional on-site management from our dedicated project manager, who will keep you updated every step of the way.
26
Countries covered for F2F research
40
Different locations used
