Ireland is the westernmost country in Europe. Formally known as the Republic of Ireland, the country is known for its green landscape and rich musical and literary heritage. The capital city of Dublin is now a major European hub for global technology, financial services and life sciences corporations and start-ups, due to the city’s strategic location, access to skilled talent, EU membership and pro-business environment.
Ireland ranks second in the European Union in terms of GDP per capita at €79,300 (much higher than the EU average of €37,600). Ireland has a significant global diaspora, with an estimated 70-80 million people of Irish descent living beyond the shores of the ‘Emerald Isle’.
For most of Ireland’s history, the economy centred around agriculture and farming, with barley, wheat, potatoes and cattle. Today, agriculture only accounts for 1% of Ireland’s overall GDP, while the service sector accounts for 61%, with key drivers including multinational corporations in the technology and finance services sector. Tech companies such as Meta and Google have established their European headquarters in Dublin, while Apple’s European HQ is in Cork. Professional, administrative and distribution services are also large contributors to the services economy.
Another 34% of Ireland’s GDP consists of industry, with pharmaceuticals and biotechnology companies such as Pfizer and Johnson & Johnson manufacturing products in Ireland for distribution throughout Europe.
Greenwich Mean Time UTC +0
Daylight Saving Time operates from the last weekend in March to the last weekend in October
Focus groups allow participants to combine experiences and perspectives to explore ideas in depth. Commonly used during creative and conceptual development, they help you understand your customers’ needs, perceptions, and beliefs.
In-depth interviews (IDIs), where a moderator interviews a single respondent, can be conducted face-to-face, online, or over the phone. They are ideal for B2B research and for exploring delicate subjects with consumers and hard-to-reach groups.
Ethnographic research is a qualitative research method in which the researchers observe participants using a product or service, or carrying out other activities, in their own environment, typically at work or at home.
An online bulletin board (OBB) is an online forum for qualitative market research that enables participants to log into to carry out research tasks or reply to questions asked by a moderator at their own pace, typically over a period of a few days.
A market research online community (MROC) is similar to an online bulletin board (OBB). However, unlike an OBB, on online community may be used to serve multiple purposes, and the community may remain active for weeks, months or even years.
User experience (UX) testing is a qualitative research methodology which involves directly observing and interviewing a participant using a product or service. It is widely used for testing new versions of apps and websites before they are launched.
Customer experience (CX) testing evaluates how customers interact with a product, service, or digital platform. It helps identify usability issues and overall satisfaction to improve the customer journey and ensure a smooth and enjoyable experience.
A video survey is a type of unmoderated qualitative research in which survey takers respond to a series of instructions or questions by making short videos using their smartphone, either in ‘selfie’ mode or to record an activity.
Vox pop research involves making recordings of people, usually members of the public, responding to questions. These clips are often used in research to illustrate public opinion on widely known topics, brands, or products.
Online surveys are a cost-effective research method with great flexibility in design. Automated data handling allows the results to be available quickly and many online surveys can be completed on smartphones, helping to improve the response rate.
CATI (computer-assisted telephone interviewing) leverages technology to reach those who aren’t online. CATI interviews follow an electronic script with built in routing and type in the respondent’s answers to each question as the interview proceeds.
CAPI (computer-assisted personal interviewing) is a form of face-to-face interviewing where the interviewer reads the survey questions from a tablet device and inputs the respondent’s answers directly to the device.
Our client wanted to understand the different recruitment processes used by companies to hire new staff, particularly thosed used by in-house recruitment teams. We set up online interviews with HR managers in the UK, Ireland, Sweden and Denmark, to discuss their experiences with their tools and workflows.
This research was looking for professional paint sprayers and paint finishers working in the automotive and maritime industries in the UK and Ireland for tele-depth interviews about paint finishing systems. FieldworkHub recruited the full quota of respondents in both countries.
We supported a well-known soft drinks brand by collecting vox pop recordings to explore squash (concentrated fruit drink) preferences and brand awareness in the UK, Ireland, Brazil, and France. The participants that we recruited included representatives of Gen Z, Gen Y (Millennials), Gen X and older demographics.
