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Reliable fieldwork services for B2B market research

Professional B2B market research services

As experts in business-to-business market research, we offer an extensive range of B2B fieldwork services. With years of experience in sourcing exceptional participants, we will help ensure that your research projects run smoothly and you gain the insights that you need.
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Participants in last 12 months

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I agree that FieldworkHub may store the information that I provide online in a secure manner to respond to my enquiry and subsequently to market FieldworkHub’s services to me (and for no other purpose). I understand that I can opt out of marketing communications and/or ask for my information to be deleted at any time by sending an email to data@fieldworkhub.com

FieldworkHub delivers B2B market research for some of the world’s best-known brands...

Our B2B market research services

We offer the following services for B2B research on an à la carte basis:
Participant recruitment for online and face-to-face focus groups and depth interviews, user experience (UX) testing, and online bulletin boards
Expert moderation
Transcription, interpreting and translation services
Analysis and reporting

FieldworkHub has completed market research projects in over 40 countries worldwide

FieldworkHub has in-depth knowledge and coverage within the following markets. Our experienced team of fieldwork specialists can source profiles from most countries upon request. Our core markets include:

What our clients say about us

FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.

Jesse

Strategic Design Lead
Global Innovation and Incubation Firm
UK

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.

Eloise

Researcher
Social Change
UK

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.

Nicole

Research Lead
dscout, inc.
USA

I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.

Elizabeth Brooks

Brand Manager
InsureandGo
UK

Examples of recent B2B research projects completed by FieldworkHub:

B2B market research FAQ

Put simply, business-to-business (B2B) market research addresses people in their professional capacity, as employees or business owners, while consumer market research addresses them in their personal capacity, as users of products and services outside their work. Generally speaking, B2B market research is more expensive to conduct than consumer research because the target audience is more narrowly defined (e.g. every household has someone who decides what cleaning products to buy for their home, but only a few of those people also decide what cleaning products to buy for their workplace) and because people tend to place a higher value on the time they spend working than on their leisure time. However, B2B market research potentially delivers higher value for clients as well, because B2B buyers tend to have much larger budgets than consumers!
The popular questions which B2B market research can answer include “how do customers typically find out about the kinds of products that we sell?”, “how and where do they buy our products?”, “who is involved in the purchasing decision?”, “how are we perceived vis-à-vis our competitors?”, “what additional features would they like to see in our products?” and “why do customers stop buying from us?”. In terms of the research methodology, with B2B profiles it’s more common to conduct individual interviews than focus groups. This is partly because of cost – if you are paying a significant amount for an hour of a professional’s time, in most cases it’s preferable to spend the whole hour hearing from them, rather than putting them in a room with five other people and only getting ten minutes of input from them. But the preference for one-on-one interviews is also due in part to the fact that B2B profiles might be more hesitant about opening up on issues and problems in a group environment (particularly if they don’t know much about the other participants) than in a private interview. Another methodology which is worth considering is a B2B online bulletin board (OBB), which gives participants more flexibility over when they participate and gives you control over how much of the input is kept as a one-to-one conversation with the moderator, and how much is shared with the group.
At FieldworkHub we use a multi-faceted approach to reach B2B profiles. We have an extensive database of people who have taken part in previous projects and people who were ‘near misses’ for previous projects. We supplement this with social networking activities (e.g. outreach via LinkedIn, via other interest groups and trade associations). We also make use of specialist databases to help recruit B2B profiles and on occasion we use trusted external recruiters, particularly where we need recruitment in languages that we don’t currently support in house. By combining these approaches based on the specific requirements of a project, we can confidently determine feasibility for most types of B2B project.

Why choose FieldworkHub for your next B2B research project

Experts in recruiting participants for B2B market research fieldwork
Experienced in running online and face-to-face research
Proven track record in multi-country B2B research
A la carte service offering, tailored to meet your needs and budget
Dedicated project manager who will keep you updated every step of the way

Contact FieldworkHub about your project

Contact form

Disclaimer
I agree that FieldworkHub may store the information that I provide online in a secure manner to respond to my enquiry and subsequently to market FieldworkHub’s services to me (and for no other purpose). I understand that I can opt out of marketing communications and/or ask for my information to be deleted at any time by sending an email to data@fieldworkhub.com

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