As we all adjust to new ways of working to mitigate the risks from coronavirus, you can count on FieldworkHub to assist with your B2B market research project. We are able to source validated, willing and high-quality participants from across the UK and internationally for online B2B market research and selected face-to-face research.
As experts in B2B market research, we offer an extensive range of services for businesses seeking accurate research for their brand. With years of experience in sourcing exceptional participants, we are adept at delivering superior fieldwork services.
Our expertise in all areas of B2B market research methodologies extends to a detailed knowledge of online market research platforms. We will be able to discuss your requirements and advise you on the most appropriate choice for your project.
A European digital innovation agency was researching online residential property agents and property search websites and wanted to speak to a number of traditional branch-based estate agents to understand how these services are forcing them to adapt their business models. They were particularly keen to speak to the employees of the larger chains of estate agents in London as they felt that these were likely to have seen the greatest impact. We arranged nine 60-minute telephone interviews with estate agents at short notice, including two interviews with branch managers. These provided extremely useful insights to our client.
A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. FieldworkHub was asked to recruit one focus group of senior brand managers working for major online advertisers and one group of senior advertising agency executives working for brands that advertise online for a discussion about online advertising, their relationships with various online platforms and their reactions to some of the changes that the end client for this research was proposing. We recruited over 80 people in total for these focus groups in Canada, Germany, India and the UK (including screening calls with some potential participants identified by our client), liaised with the viewing facilities, and arranged moderators in Mumbai and Frankfurt. In a subsequent phase of the same research programme, we arranged focus groups with more junior brand managers and ad agency staff in the Brazil, Germany, India, Singapore and South Korea, recruiting almost 100 respondents across the five markets.
A developer of merchandising software for online retailers wanted to conduct interviews with decision makers working for UK companies with a large online operation in the fashion or home furnishing categories, to understand what merchandising solutions they are currently using, what features they currently find (or would find) most valuable, and how the buying process works. The ultimate aim of the research was to help the end client understand this market better and refine its product to suit the requirements more closely. We recruited 8 respondents in this highly specialised niche for a mix of face-to-face and video depth interviews.