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European focus group recruitment experts

FieldworkHub has years of experience in arranging consumer and B2B market research focus groups in Europe. You can count on us to find validated, willing participants for your focus groups in Germany, France, Italy, Spain, Belgium and other European countries.We can also provide experienced local moderators and simultaneous translators to ensure that everyone is able to understand the discussion.And on every FieldworkHub project, one of our dedicated project managers will support you from commissioning to delivery of the final recordings and transcripts and keep you updated every step of the way.
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Countries researched in Europe
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Participants in last 12 months

FieldworkHub has arranged focus groups in Europe for some of the world's best-known brands...

FieldworkHub's European focus group services

We offer the following services for European focus groups on an à la carte basis:
Participant recruitment for online and face-to-face focus groups
Expert moderation and simultaneous translation
Impartial recommendations on viewing facilities across Europe
Transcription and translation services

European countries where FieldworkHub has carried out research

FieldworkHub has in-depth knowledge and coverage within the following markets. Our experienced team of fieldwork specialists can source profiles from most countries upon request. Our core markets include:

What our clients say about us

FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.

Jesse

Strategic Design Lead
Global Innovation and Incubation Firm
UK

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.

Eloise

Researcher
Social Change
UK

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.

Nicole

Research Lead
dscout, inc.
USA

I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.

Elizabeth Brooks

Brand Manager
InsureandGo
UK

Recent European focus groups managed by FieldworkHub:

European focus groups FAQ

A focus group is a planned group discussion (typically involving 6 to 8 carefully selected participants) led by a moderator which aims to find out what respondents feel about the topic under discussion, for example, a brand or a new product. In a focus group, the respondents can interact with each other as well as the moderator, which may generate more, or different, insights to interviewing them individually. A focus group can be held face to face or online and typically lasts between one and two hours, with 90 minutes the most popular choice.
A focus group is a great way to obtain qualitative insights from a number of people in a relatively short time (much less time than it would take to interview each one individually). Focus groups can generate fresh thinking about the topic under discussion, since participants can build on each other's ideas. They are also good for building consensus, for example, about which product features or marketing messages are most appealing. They are widely used in consumer research to obtain feedback on new films and TV programmes, political policy initiatives and proposed innovations in products and services. The success of a focus group is largely dependent on the skill of the moderator leading the discussion to guide it in the right direction and ensure that everyone’s views are heard, and on the care with which the participants are selected. FieldworkHub is able to help with both moderator selection and participant recruitment.
Although focus groups can be a very efficient way of collecting feedback, they tend to be less successful if the topic to be researched is very personal (for example, an embarrassing medical condition), or potentially distressing for participants to discuss (for example, a topic such as bereavement). Focus groups are also likely to be inappropriate if you want to collect expert opinions about a topic and for this reason, they are used less frequently in B2B research than in B2C research (remember that if you’ve got 6 experts in a room for 90 minutes, you are only getting an average of 15 minutes of insight from each one). One-to-one interviews are also better than focus groups at identifying the reasons why people have different opinions about a particular topic.

Why choose FieldworkHub to manage your next focus groups in Europe

Experts in recruiting participants for focus groups in the UK, Germany, France, Italy, Spain and most other European countries
Experienced in running online as well as face-to-face focus groups
A la carte service offering, tailored to meet your needs and budget
Friendly and professional end-to-end project management

Contact FieldworkHub about your project

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Disclaimer
I agree that FieldworkHub may store the information that I provide online in a secure manner to respond to my enquiry and subsequently to market FieldworkHub’s services to me (and for no other purpose). I understand that I can opt out of marketing communications and/or ask for my information to be deleted at any time by sending an email to data@fieldworkhub.com

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