As we all adjust to new ways of working to mitigate the risks from coronavirus, you can count on FieldworkHub to find validated, willing participants for your online focus groups and depth interviews, remote user experience testing in Germany, France, Italy, Spain, Belgium and other European countries. We can also carry out some types of face-to-face research using COVID-secure techniques.
With years of experience in sourcing exceptional participants for market research in Europe, we are adept at delivering superior fieldwork services for clients across a broad range of industries.
We also have detailed knowledge of online market research platforms and can advise you on the most appropriate choice for your project, based on your needs and budget, and assist with the arrangements.
Our client wanted to hold focus group discussions with members of the public and opinion elites in Europe on their perceptions of the way that technology companies use artificial intelligence. In FieldworkHub’s largest qualitative project to date, we arranged three face-to-face focus groups in each of Belgium, Finland, France, Germany, Italy and Poland. This involved recruiting 240 respondents over a period of 5 weeks. We also made viewing facility bookings in each capital city, arranged moderators and simultaneous interpreters for each session and provided transcripts of every discussion.
Our client needed rapid turnaround recruitment of different types of domestic energy customer in each of the UK and Germany for online bulletin boards on attitudes towards energy use and generating energy at home from renewable sources. The profiles included people with domestic solar panels or a small-scale wind turbine, high-tech early adopters and value-driven consumers with limited financial resources. We recruited all of the profiles over a holiday weekend and arranged for them to complete the bulletin board over a two-day period. We also arranged for our client to conduct home ethnographic interviews with some UK and German participants.
A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers who were familiar with their stores. A key requirement of the methodology was to find friendship groups, i.e. groups of teenagers who knew each other but were not members of the same family. We recruited participants in several EU markets to a very tight timeline, including groups of 12-14 year olds and 15-16 year olds in Barcelona, Milan and Paris.
