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Dials focus groups: key opinion leaders, Brussels

Close-up of market research participant taking part in dial test (Dialsmith, Inc image used with permission)

The client brief

As part of a multi-country study for a major technology company, we recruited opinion leaders living in Brussels to take part in two large focus groups (25 respondents at a time) that made use of handheld dials to track their responses to the ideas shared by the moderator in real time.

Number of profiles - 50
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We were able to recommend a viewing facility that could accommodate the number of respondents and supported our client with all of the logistics involved, including translation of the stimulus materials into French and simultaneous translation of the sessions back into English for the benefit of the client representatives who were viewing.


FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.


Strategic Design LeadGlobal Innovation and Incubation Firm


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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