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Dials focus groups: key opinion leaders, Brussels

Close-up of market research participant taking part in dial test (Dialsmith, Inc image used with permission)

The client brief

As part of a multi-country study for a major technology company, we recruited opinion leaders living in Brussels to take part in two large focus groups (25 respondents at a time) that made use of handheld dials to track their responses to the ideas shared by the moderator in real time.


Number of profiles - 50
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We were able to recommend a viewing facility that could accommodate the number of respondents and supported our client with all of the logistics involved, including translation of the stimulus materials into French and simultaneous translation of the sessions back into English for the benefit of the client representatives who were viewing.

 

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.

Nicole

Research Leaddscout, inc.
USA

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