Indonesia is the fourth most populous country in the world and the country with the largest Muslim population in the world. Located in Southeast Asia and Oceania, it is also the planet’s largest archipelago (the nation is composed of approximately 17,000 islands). The capital city and megalopolis of Jakarta is the centre of the national economy, a significant industrial hub and the main centre for face-to-face market research. However, FieldworkHub has also conducted face-to-face research on the island of Sumatra and has recruited participants for online research from a number of other islands.
While the national language is Bahasa Indonesia, there are 700+ regional languages spoken across the islands.
Indonesia has the ambition to become the world’s fourth largest economy by 2045 (although it currently ranks seventeenth). Industry and the services sector each make up around 40% of Indonesia’s economy, with agriculture, minerals and other primary activities making up the remaining 20%. Services such as telecommunications, finance, and insurance are growing due to rapid digitalisation across the country.
Major manufacturing industries include consumer electronics, textiles, automobiles and materials such as metals, chemicals and rubbers which are exported around the globe. The export of major commodities such as palm oil, rubber, coffee, cocoa, and spices, as well as staple crops such as rice, corn, and soybeans, and various fruits and vegetables also contribute 13% towards the nation’s economy.
Western Indonesian Time UTC +7
Central Indonesian Time UTC +8
Eastern Indonesian Time UTC +9
Focus groups allow participants to combine experiences and perspectives to explore ideas in depth. Commonly used during creative and conceptual development, they help you understand your customers’ needs, perceptions, and beliefs.
In-depth interviews (IDIs), where a moderator interviews a single respondent, can be conducted face-to-face, online, or over the phone. They are ideal for B2B research and for exploring delicate subjects with consumers and hard-to-reach groups.
Ethnographic research is a qualitative research method in which the researchers observe participants using a product or service, or carrying out other activities, in their own environment, typically at work or at home.
An online bulletin board (OBB) is an online forum for qualitative market research that enables participants to log in to carry out research tasks or reply to questions asked by a moderator at their own pace, typically over a period of a few days.
A market research online community (MROC) is similar to an online bulletin board (OBB). However, unlike an OBB, an online community may be used to serve multiple purposes, and the community may remain active for weeks, months or even years.
User experience (UX) testing is a qualitative research methodology which involves directly observing and interviewing a participant using a product or service. It is widely used for testing new versions of apps and websites before they are launched.
Customer experience (CX) testing evaluates how customers interact with a product, service, or digital platform. It helps identify usability issues and overall satisfaction to improve the customer journey and ensure a smooth and enjoyable experience.
A video survey is a type of unmoderated qualitative research in which survey takers respond to a series of instructions or questions by making short videos using their smartphone, either in ‘selfie’ mode or to record an activity.
Vox pop research involves making recordings of people, usually members of the public, responding to questions. These clips are often used in research to illustrate public opinion on widely known topics, brands, or products.
Online surveys are a cost-effective research method with great flexibility in design. Automated data handling allows the results to be available quickly and many online surveys can be completed on smartphones, helping to improve the response rate.
CATI (computer-assisted telephone interviewing) leverages technology to reach those who aren’t online. CATI interviews follow an electronic script with built in routing and type in the respondent’s answers to each question as the interview proceeds.
CAPI (computer-assisted personal interviewing) is a form of face-to-face interviewing where the interviewer reads the survey questions from a tablet device and inputs the respondent’s answers directly to the device.
The end client wanted to speak with residents who had been directly affected by wildfires in recent years and first responders who had been involved in tackling the fires. We arranged focus groups in Australia, Indonesia and Mexico. We recruited around 30 residents and 20 first responders across these three countries.
A client supporting a popular social media platform reached out to FieldworkHub to carry out IDIs with a sample of the platform’s users in Brazil, Egypt, Germany, India and Indonesia to discuss some features that were being developed to support discussions in the form of comments on posts.
A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries. FieldworkHub was tasked with finding 30 participants in total who all spoke English and listened to some form of audio at least once per week on the client’s platform.
