Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Asynchronous research
Asynchronous research is an approach which involves participants completing tasks individually and in their own time, rather than during a scheduled session or interview. Methodologies using this practice include Online bulletin boards, Market research online communities and Mobile market research. The benefits of using asynchronous research methodologies include more time for thoughtful and in-the-moment feedback, accommodation of different time zones and schedules, and deeper insights that are tracked over a longer period of time. See also Synchronous research.