CAPI market research agency

A management consultancy wanted to talk to shopkeepers in London who sell SIMs and top-ups for a mobile virtual network operator. We conducted face-to-face interviews with owners and managers and arranged two focus groups so our client could obtain views on the brand’s positioning relative to other mobile operators.

FieldworkHub supported a research project to encourage the recycling of plastic packaging by consumers in Saudi Araba by conducting face-to-face quantitative interviews (CAPI) with 400 adults outside supermarkets and shopping malls in major Saudi Arabian cites (Riyadh, Jeddah, Makkah, Medina and Dammam) over a period of five days.

A major beer brand wanted to obtain feedback on a prototype for a new draught beer dispenser, to find out if the design made beer drinkers more likely to select the client’s brand compared to competitor brands. We helped set up a mock bar in a Central London research facility and recruited 300 respondents.

Transport for London wanted to improve the environment outside Barking station. They wanted to explore perceptions of safety and test the impact of interventions on people who use the space. We completed 250 face-to-face CAPI interviews outside the station in two research waves.

A well-known brand of shampoo and conditioner for women wanted to obtain quantitative feedback on some new product fragrances that it was planning to launch in the UK. FieldworkHub was asked to recruit 200 women via street intercepts in both London and Birmingham.

A major syrup brand wanted to assess whether consumers, bartenders and baristas are more likely to select the client’s brand in preference to competitor brands. FieldworkHub recruited 100 consumers, 20 bartenders and 20 baristas for a coffee and cocktail tasting test in London.