FieldworkHub blog

FieldworkHub provides market research fieldwork services with consumer, B2B, healthcare and technology audiences spanning 65 countries. This blog shares our latest learnings, exploring how shifts in culture, technology, and behaviour are reshaping markets, and how we continuously evolve our research services to meet those changes.

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2000+ projects successfully delivered

Services delivered in 65 countries

35k+ qual participants recruited

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Asian woman in white dress looking puzzled as she wonders about the meaning of a market research term

A black woman smiles as she types on a laptop computer at home during lockdown

Is market research still taking place?

What has happened to market research during the COVID-19 pandemic?

A young woman peeping from behind her hands and looking nervous

Six activities to keep you sane in the current lockdown

How to keep working efficiently and remain motivated while working from home in a lockdown.

A bar chart illustrating the range of birth years regarded as 'baby boomers', 'Generation X', 'Generation Y', 'Generation Z' and 'Generation Alpha'

FieldworkHub’s 2-minute guide to post-war generations

Don’t know your Generation X from your Generation Z? Our two-minute guide will put you straight!

A dog sitting in a chair in front of a laptop computer turns round to look at the camera

On the Internet, nobody knows you’re a dog

Read about the pitfalls to avoid when recruiting market research respondents online.

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