Blog articles: Qualitative research

FieldworkHub provides market research fieldwork services with consumer, B2B, healthcare and technology audiences spanning 65 countries. This blog shares our latest learnings, exploring how shifts in culture, technology, and behaviour are reshaping markets, and how we continuously evolve our research services to meet those changes.

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2000+ projects successfully delivered

Services delivered in 65 countries

35k+ qual participants recruited

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The limitations of English-only market research

Lost in translation. How the simplicity and cost advantages of conducting global research in English are often outweighed by considerations relating to understanding and depth of insight.

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The value of F2F research in the digital age

This blogs sets out three unique selling propositions for face-to-face qualitative research. Learn what types of market research project benefit most from a face-to-face approach!

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Maximising success in Business-to-Business research

B2B market research is a powerful tool to respond to changing market demands. We outline key considerations to maximise success in B2B projects.

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Respondent verification in market research

Our clients often ask how we validate respondents’ identities when we recruit them. In this article we explain our processes.

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Getting the most out of Online Bulletin Boards

In this blog post, we explore key learning points from FieldworkHub’s recent OBB projects, to ensure successful and impactful outcomes.

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How to recruit Gen Z market research participants

At FieldworkHub, we’ve developed a four-step approach to ensure the success of our Gen Z-focused studies.

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5 ways to ensure success with online focus groups

Online focus groups are one of the most commonly used qualitative methodologies. Read our recommendations on how to make them successful.

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5 market research list recruitment challenges

Find out about the difficulties that can occur when recruiting market research participants from a list and the steps that you can take to mitigate them.

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The challenges of market research screeners

Find out how a well-designed screening questionnaire, or screener, can help you accomplish your market research goals.

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Using market research in B2B SaaS to scale

In a rapidly expanding but increasingly crowded market like B2B SaaS, market research is critical for suppliers that want to scale.

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Using market research as part of a B2B go-to-market (GTM) strategy

Setting up a B2B Go To Market Strategy can be a challenge. Use market research to reduce risk and enter new markets successfully.

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Guide to market research participant recruitment

Finding the right respondents for your market research studies can be a challenge. This is why having a market research participant recruitment strategy is essential.