Strategic insights from business decision-makers, executives, and industry professionals.
Successful business-to-business (B2B) market research involves identifying and accessing the most relevant participants, from specialist contractors to CTOs, even with no prior relationship. FieldworkHub is able to recruit the right B2B respondents for most studies using a combination of our own panel, specialist databases, social networking, and recruiters with experience in particular vertical markets.
FieldworkHub was asked to recruit a small number of profiles for B2B market research in France. We were asked to recruit people who worked for companies that purchase fragrance ingredients in bulk and were involved in briefing fragrance houses or manufacturers on how they want their products to smell.
FieldworkHub successfully recruited B2B profiles responsible for online advertising budgets at large brands and well-known advertising agencies across Brazil, France, Germany, Japan, South Korea, the UK and the UAE for focus groups and IDIs.
We recruited 13 IT security decision makers who worked for large companies to take part in a three-day OBB about external threat intelligence and digital risk protection solutions. Six of the participants were then invited to take part in triad interviews to explore some of the issues in more detail.
The client wanted to hear from a large number of respondents who were either news industry professionals or key opinion leaders in 22 countries. Over a five-month period, we successfully screened, recruited and scheduled nearly 500 B2B profiles for a mix of face-to-face and online research.
An innovation and incubation company had previously launched an online marketplace for quality used cars in Germany. Having established a successful business model, the company wanted to expand to the UK. We supported the team by recruiting a mix of over 40 used car buyers, independent dealers and franchised dealers.
A leading management consultancy asked us to recruit senior hair stylists in the UK, Germany and the USA. The aim was to speak to those who decided on hair care products purchased and used in their salon. FieldworkHub screened in and booked 16 respondents to take part in a 30-minute phone interview.
