The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Case study
Face-to-face IDIs: used car buying, user testing, UK
The client brief
An innovation and incubation company had previously launched an online marketplace for quality used cars in Germany, in conjunction with two leading automotive manufacturers. Having established a successful business model, the company and its partners wanted to expand to the UK. There are a number of important differences between the UK and German markets, in terms of both market structure and consumer behaviour, hence it was important to carry out pre and post-launch market research.
Research Countries
Research Industry Focus
Number of Participants
45
Research Audience
Research Methodology
FieldworkHub delivers
We supported the UK launch team over an 18-month period by recruiting a mix of over 40 used car buyers, independent dealers and franchised dealers to take part in face-to-face in-depth interviews in our client’s central London offices. The interviews covered user car buying, and we also carried out user experience (UX) testing on prototype versions of the website.
Click to learn more about FieldworkHub’s top-tier recruitment strategies
Everything went really well! Thank you so much for all your effort and patience — you did a fantastic job. We’ll definitely stay in touch for future projects.
Teresa
Project Manager
Strategy Agency
Mexico
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