An innovation and incubation company had previously launched an online marketplace for quality used cars in Germany, in conjunction with two leading automotive manufacturers. Having established a successful business model, the company and its partners wanted to expand to the UK. There are a number of important differences between the UK and German markets, in terms of both market structure and consumer behaviour, hence it was important to carry out pre- and post-launch market research.
Number of profiles - 45
Research countries - UK, Germany
Research audience - Consumer
Research industry focus - Technology, Automotive