We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
Joanna
Team Lead
European Online Retailer
Germany
Case study
Face-to-face IDIs: used car buying, user testing, UK
The client brief
An innovation and incubation company had previously launched an online marketplace for quality used cars in Germany, in conjunction with two leading automotive manufacturers. Having established a successful business model, the company and its partners wanted to expand to the UK. There are a number of important differences between the UK and German markets, in terms of both market structure and consumer behaviour, hence it was important to carry out pre and post-launch market research.
Research Countries
Research Industry Focus
Number of Participants
45
Research Audience
Research Methodology
FieldworkHub delivers
We supported the UK launch team over an 18-month period by recruiting a mix of over 40 used car buyers, independent dealers and franchised dealers to take part in face-to-face in-depth interviews in our client’s central London offices. The interviews covered user car buying, and we also carried out user experience (UX) testing on prototype versions of the website.
Click to learn more about FieldworkHub’s top-tier recruitment strategies
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
Tom
Regulatory Policy & Strategy
UK regulator
UK
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