It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
Case study
Face-to-face IDIs: used car buying, user testing, UK
The client brief
An innovation and incubation company had previously launched an online marketplace for quality used cars in Germany, in conjunction with two leading automotive manufacturers. Having established a successful business model, the company and its partners wanted to expand to the UK. There are a number of important differences between the UK and German markets, in terms of both market structure and consumer behaviour, hence it was important to carry out pre and post-launch market research.
Research Countries
Research Industry Focus
Number of Participants
45
Research Audience
Research Methodology
FieldworkHub delivers
We supported the UK launch team over an 18-month period by recruiting a mix of over 40 used car buyers, independent dealers and franchised dealers to take part in face-to-face in-depth interviews in our client’s central London offices. The interviews covered user car buying, and we also carried out user experience (UX) testing on prototype versions of the website.
Click to learn more about FieldworkHub’s top-tier recruitment strategies
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
James
Managing Director
Silk Road Marketing
UK
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