A global technology company wanted to speak to teachers and education leaders in the UK about the use of educational technology in the classroom and for remote learning during the coronavirus lockdowns.
FieldworkHub was tasked with finding 24 respondents within a week to take part in a series of online focus groups focusing on the usability and technical merits of a variety of different platforms. The client wanted to speak to a diverse sample of classroom teachers who worked in schools of different sizes, in rural as well as urban areas. They also wanted to speak to people who made decisions about what technologies are used in their school (typically heads, deputy heads or departmental heads).
We assisted the client by adapting their US screener to include questions and language that were more relevant to the UK educational sector. Our biggest challenge was finding education leaders for the decision-maker sessions, but we adopted creative recruitment strategies and managed to fill all the groups despite the tight timeline.
More on how FieldworkHub maximises success in B2B market research projects
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
