A global technology company wanted to speak to teachers and education leaders in the UK about the use of educational technology in the classroom and for remote learning during the coronavirus lockdowns.
FieldworkHub was tasked with finding 24 respondents within a week to take part in a series of online focus groups focusing on the usability and technical merits of a variety of different platforms. The client wanted to speak to a diverse sample of classroom teachers who worked in schools of different sizes, in rural as well as urban areas. They also wanted to speak to people who made decisions about what technologies are used in their school (typically heads, deputy heads or departmental heads).
We assisted the client by adapting their US screener to include questions and language that were more relevant to the UK educational sector. Our biggest challenge was finding education leaders for the decision-maker sessions, but we adopted creative recruitment strategies and managed to fill all the groups despite the tight timeline.
More on how FieldworkHub maximises success in B2B market research projects
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
