A global technology company wanted to speak to teachers and education leaders in the UK about the use of educational technology in the classroom and for remote learning during the coronavirus lockdowns.
FieldworkHub was tasked with finding 24 respondents within a week to take part in a series of online focus groups focusing on the usability and technical merits of a variety of different platforms. The client wanted to speak to a diverse sample of classroom teachers who worked in schools of different sizes, in rural as well as urban areas. They also wanted to speak to people who made decisions about what technologies are used in their school (typically heads, deputy heads or departmental heads).
We assisted the client by adapting their US screener to include questions and language that were more relevant to the UK educational sector. Our biggest challenge was finding education leaders for the decision-maker sessions, but we adopted creative recruitment strategies and managed to fill all the groups despite the tight timeline.
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
