Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
Focus groups: new shoe brand, shopping habits
The client brief
Our client was a new shoe brand based in the UK that makes elegant and fashionable shoes for tall women and those with wide feet. They wished to speak to consumers to discover their frustrations with buying suitable footwear.
Research Countries
Research Industry Focus
Number of Participants
16
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub assisted the company as it was preparing to launch its first range of shoes by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with the types of shoes that were previously available to them.
Click here for FieldworkHub’s tips on ensuring success with online focus groups
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
Marissa
Researcher and Moderator
Insights Agency
USA
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