Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
Focus groups: conservation of endangered species, UK
The client brief
The University of Oxford and On The Edge Conservation wanted to hold two focus group discussions with members of the public, including those with greater levels of knowledge about endangered species. The aim of the research was to discuss general environmental issues and the ways in which the media’s portrayal of certain endangered species, such as the aye-aye, kakapo and pangolin, had an impact on the feelings evoked when viewing an advert.
Research Countries
Research Industry Focus
Number of Participants
16
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub arranged two 90-minute face-to-face focus groups in Oxford. This involved recruiting 16 respondents in less than a week.
Everything went really well! Thank you so much for all your effort and patience — you did a fantastic job. We’ll definitely stay in touch for future projects.
Teresa
Project Manager
Strategy Agency
Mexico
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