A design agency was testing out a concepts for a new digital product aimed at helping light commercial vehicle fleet managers to schedule service appointments, repairs and maintenance and asked for FieldworkHub’s help to recruit fleet managers based in the UK for exploratory interviews.
We were asked to find six decision makers in the UK for commercial fleets of different sizes from 2 to 30 vehicles who were willing to take part in 60-minute video interviews to discuss the way that they currently schedule servicing and maintenance and the pain points that they experience.
The research schedule was very tight, so we were asked to arrange the interviews with only seven days’ notice and fit them in before a holiday weekend. Six interviews were successfully completed and the client was very pleased with the insights obtained.
Read more on how FieldworkHub maximises success on B2B market research projects
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
