Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
OBB, IDIs: phone ‘focus mode’ users, Japan
The client brief
Our client asked us to recruit a variety of smartphone users in Japan to understand how they use ‘focus mode’ features on their phone. Focus mode features including do not disturb mode, work mode, sleep mode etc. Respondents were asked to take part in a 7-day online bulletin board (OBB) which asked them to describe how they use these different features and say if it helped their productivity throughout the day.
Research Countries
Research Industry Focus
Number of Participants
12
Research Audience
FieldworkHub delivers
We were asked to recruit mostly iOS (iPhone) users and to include a number of full-time students in the sample. Participants needed to be 18+ years old, with an average daily screen time of 4 hours + on their smartphone. We successfully recruited 12 participants with a mix of gender and household status, and a mix of students and people working in different professions.
FieldworkHub’s guide to recruiting young market research participants
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
Kyle
Partner
Research Logistics Agency
USA
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