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Large-scale recruitment of groups for academic research in London

Diverse group of young market research participants sit listening to instructions from moderator

Imperial College London and the University of Melbourne were co-operating on a project to explore how groups of people work together to solve problems. FieldworkHub was asked to recruit, schedule and manage incentives for 50 groups of seven people over a seven-week period (350 respondents in total) to attend a moderated two-hour session at Imperial’s campus in London where they participated in the research by trying to solve a series of problems together. Each group contained a mix of male and female respondents of varying ages and with varying levels of education. We recruited successfully for all the groups and the clients were able to complete their research on time.

FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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