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Recruitment: academic research, London, UK

Diverse group of young market research participants sit listening to instructions from moderator

The client brief

Imperial College London and the University of Melbourne were co-operating on a project to explore how groups of people work together to solve problems.


Number of profiles - 350
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub was asked to recruit, schedule and manage incentives for 50 groups of seven people over a seven-week period (350 respondents in total) to attend a moderated two-hour session at Imperial’s campus in London where they participated in the research by trying to solve a series of problems together. Each group contained a mix of male and female respondents of varying ages and with varying levels of education. We recruited successfully for all the groups and the clients were able to complete their research on time.

Click here to read FieldworkHub's tips for ensuring success in online focus groups

I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.

Kyle

PartnerResearch Logistics Agency
USA

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