FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
Imogen Baker
Research Director
Kindling Strategy
UK
Case study
Ethnographic OBB: communications app users, Brazil
The client brief
Our client wanted to understand how WhatsApp and Facebook users in Brazil perceive the brands they are communicating with on both platforms. An example of this might be on WhatsApp, where a user might see a notification directing them to use the app in a certain way and assume the WhatsApp brand is reaching out to them to take action.
Research Countries
Research Industry Focus
Number of Participants
81
Research Audience
Research Methodology
FieldworkHub deliver
FieldworkHub was asked to find around 80 WhatsApp and Facebook users to participate in an online bulletin board over the course of two weeks. With the assistance of our partners, we validated respondents’ social media usage and Facebook profiles so that our client could be sure of gaining relevant insights from respondents. Our services also included providing a Portuguese speaking moderator to engage with and encourage respondents to complete tasks given.
FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!
Simone
Research Manager
USA
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