Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
Ethnographic OBB: communications app users, Brazil
The client brief
Our client wanted to understand how WhatsApp and Facebook users in Brazil perceive the brands they are communicating with on both platforms. An example of this might be on WhatsApp, where a user might see a notification directing them to use the app in a certain way and assume the WhatsApp brand is reaching out to them to take action.
Research Countries
Research Industry Focus
Number of Participants
81
Research Audience
Research Methodology
FieldworkHub deliver
FieldworkHub was asked to find around 80 WhatsApp and Facebook users to participate in an online bulletin board over the course of two weeks. With the assistance of our partners, we validated respondents’ social media usage and Facebook profiles so that our client could be sure of gaining relevant insights from respondents. Our services also included providing a Portuguese speaking moderator to engage with and encourage respondents to complete tasks given.
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
Eloise
Researcher
Social Change
UK
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