A company that supplies products and services to help farmers improve crop yields wanted to conduct depth interviews with corn farmers and agronomists in Illinois and Iowa. The research explored the opportunity to market new a digital solution deisgned to optimise the use of fertilisers in arable farming. The proposed product used satellite imagery to identify how much fertiliser is required on different fields or sections of fields. It was important for the research that the farmers who were interviewed represented a range of different sizes of farms, including some very large farms of 5000 acres or more.
We recruited over 40 farmers and advisers in two phases of the research. These represented four different sizes of farm:
We also assisted with planning the travel schedules for each group of interviewers as the drove round rural Illinois and Iowa to conduct ethnographic interviews on last around 90 minutes on working farms.
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
