A company that supplies products and services to help farmers improve crop yields wanted to conduct depth interviews with corn farmers and agronomists in Illinois and Iowa. The research explored the opportunity to market new a digital solution deisgned to optimise the use of fertilisers in arable farming. The proposed product used satellite imagery to identify how much fertiliser is required on different fields or sections of fields. It was important for the research that the farmers who were interviewed represented a range of different sizes of farms, including some very large farms of 5000 acres or more.
We recruited over 40 farmers and advisers in two phases of the research. These represented four different sizes of farm:
We also assisted with planning the travel schedules for each group of interviewers as the drove round rural Illinois and Iowa to conduct ethnographic interviews on last around 90 minutes on working farms.
FieldworkHub did a great job with this recruitment. We always do research with very specific groups of medical specialists, so it’s not easy to find suitable respondents. FieldworkHub provided high quality services, which made it possible for us to gather important insights from four completely different markets.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
