Contact Us

Ethnographic research: US corn farmers, crop yield

Corn field in the American Midwest with irrigation system visible in the background

The client brief

A company that supplies products and services to help farmers improve crop yields wanted to conduct depth interviews with corn farmers and agronomists in Illinois and Iowa. It was important for the farmers to represent a range of different sizes of farms, including some very large farms (5000 acres or more).


Number of profiles - 40
Research Countries - 
Research Audience - 
Research Industry Focus - 
  • Agriculture

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited over 40 farmers and advisers in two phases and assisted with planning the travel schedules for each group of interviewers.

Read about how FieldworkHub maximises success with its B2B market research projects to produce top-tier results

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

get EXPERT ADVICE  ON YOUR  MARKET RESEARCH PROJECT

Request Meeting

Looking to understand how FieldworkHub can help you achieve your market research goals? Our team can advise you on the best approach and  help scope the perfect market research solution to meet your specific research needs.  
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram