The client wanted to explore shoppers’ attitudes towards credit and deferred payments in the Netherlands through a series of mini focus groups and paired interviews. We were given a number of interlocking quotas to meet as part of the recruitment process, including different behaviours, attitudes, and usage of deferred payments and credit.
FieldworkHub successfully recruited each group and pair based on the allocated age group, gender, life-stage and location (respondents had to be from Amsterdam or a selection of other Dutch cities). The respondents in the paired interviews had to be related to each other or friends, so we followed a referral process to recruit for these interviews. We also managed scheduling with two different client interviewers, and ensured that each interviewer’s specific scheduling needs were met. Our project management team successfully delivered two rounds of research, ensuring that all interview and focus group slots were filled in good time and helping to ensure that all research sessions ran smoothly.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
