Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
Focus groups: international travel, UK, France, China
The client brief
An airport operator wanted to run focus groups with international and luxury travellers in London, Paris and Shanghai to help it improve its retail offering. International travellers needed to make at least three international trips a year and luxury travellers needed to fly in first or business class. All needed to be well educated and meet income requirements specified by the client.
Research Industry Focus
Travel
tourism & recreation
Number of Participants
65
Research Audience
Research Methodology
FieldworkHub delivers
We successfully recruited 65 respondents in total for two focus groups in each of the three cities, managed the viewing facility bookings and arranged moderators and simultaneous translators for the groups in France and China.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
Joanna
Team Lead
European Online Retailer
Germany
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