Everything went really well! Thank you so much for all your effort and patience — you did a fantastic job. We’ll definitely stay in touch for future projects.
Teresa
Project Manager
Strategy Agency
Mexico
Case study
Focus groups: Moroccans banking in London
The client brief
A Moroccan bank wanted to conduct two focus groups with ex-pat Moroccans living in London to learn more about their banking requirements and how they could be served. The Moroccan ex-pat community is one of the smaller minority ethnic communities in the UK (official statistics estimated it at 34 000 or 0.05% of the total population in 2015).
Research Countries
Research Industry Focus
Number of Participants
10
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub managed to recruit for both groups in under two weeks and the client was pleased with the insights that the groups were able to provide.
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Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
Caroline
Customer Insights Manager
Apparel company
UK
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