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Banking focus groups: Moroccans living in London

Three young Moroccan women holding cups and talking in a cafe

The client brief

A Moroccan bank wanted to conduct two focus groups with ex-pat Moroccans living in London to learn more about their banking requirements and how they could be served. The Moroccan ex-pat community is one of the smaller minority ethnic communities in the UK (official statistics estimated it at 34 000 or 0.05% of the total population in 2015).


Number of profiles - 10
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub managed to recruit for both groups in under two weeks and the client was pleased with the insights that the groups were able to provide.

Click here for more information on FieldworkHub's world-class recruitment strategies

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.

Eloise

Researcher Social Change
UK

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