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Banking focus groups: Moroccans living in London

Three young Moroccan women holding cups and talking in a cafe

The client brief

A Moroccan bank wanted to conduct two focus groups with ex-pat Moroccans living in London to learn more about their banking requirements and how they could be served. The Moroccan ex-pat community is one of the smaller minority ethnic communities in the UK (official statistics estimated it at 34 000 or 0.05% of the total population in 2015).

Number of profiles - 10
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub managed to recruit for both groups in under two weeks and the client was pleased with the insights that the groups were able to provide.

Click here for more information on FieldworkHub's world-class recruitment strategies

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.


Senior DirectorResearch Strategy
Cassandra, USA


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