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Recruitment of Moroccans in London for focus groups about banking

Three young Moroccan women holding cups and talking in a cafe

The client brief

A Moroccan bank wanted to conduct two focus groups with ex-pat Moroccans living in London to learn more about their banking requirements and how they could be served. The Moroccan ex-pat community is one of the small minority ethnic communities in the UK (official statistics estimated it at 34 000 or 0.05% of the total population in 2015).


Number of profiles - 10
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub managed to recruit for both groups in under two weeks and the client was pleased with the insights that the groups were able to provide.

FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.

Jesse

Strategic Design LeadTop Tier Global Innovation and Incubation Firm
UK

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