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Focus groups: Moroccans banking in London

Three young Moroccan women holding cups and talking in a cafe

The client brief

A Moroccan bank wanted to conduct two focus groups with ex-pat Moroccans living in London to learn more about their banking requirements and how they could be served. The Moroccan ex-pat community is one of the smaller minority ethnic communities in the UK (official statistics estimated it at 34 000 or 0.05% of the total population in 2015).


Number of profiles - 10
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub managed to recruit for both groups in under two weeks and the client was pleased with the insights that the groups were able to provide.

Click here for more information on FieldworkHub's world-class recruitment strategies

We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.

Rakshita

Innovtion Consultant
UK

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