The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Case study
Focus groups: conservation of endangered species, UK
The client brief
The University of Oxford and On The Edge Conservation wanted to hold two focus group discussions with members of the public, including those with greater levels of knowledge about endangered species. The aim of the research was to discuss general environmental issues and the ways in which the media’s portrayal of certain endangered species, such as the aye-aye, kakapo and pangolin, had an impact on the feelings evoked when viewing an advert.
Research Countries
Research Industry Focus
Number of Participants
16
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub arranged two 90-minute face-to-face focus groups in Oxford. This involved recruiting 16 respondents in less than a week.
It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
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