The client wanted to explore shoppers’ attitudes towards credit and deferred payments in the Netherlands through a series of mini focus groups and paired interviews. We were given a number of interlocking quotas to meet as part of the recruitment process, including different behaviours, attitudes, and usage of deferred payments and credit.
FieldworkHub successfully recruited each group and pair based on the allocated age group, gender, life-stage and location (respondents had to be from Amsterdam or a selection of other Dutch cities). The respondents in the paired interviews had to be related to each other or friends, so we followed a referral process to recruit for these interviews. We also managed scheduling with two different client interviewers, and ensured that each interviewer’s specific scheduling needs were met. Our project management team successfully delivered two rounds of research, ensuring that all interview and focus group slots were filled in good time and helping to ensure that all research sessions ran smoothly.
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
