A digital innovation and design consultancy was working with a large European motor manufacturer to develop the concept for a new product to help owners of battery electric vehicles (BEVs) to recharge their cars more easily at public charging stations.
The product was suitable for owners of all types of BEVs but was particularly aimed at customers who had purchased their car using manufacturer financing.
In the space of around 2 weeks, we recruited 25 owners and prospective owners of BEVs in France, Italy and Spain, of which half already owned a BEV made by the end client which they had purchased with manufacturer financing.
The respondents took part in a series of online focus groups and IDIs to discuss charging pain points and the new product concept.
Click here to read more on how FieldworkHub ensures success with online focus groups
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
FieldworkHub made our participant recruitment process effortless. They supported us from start to finish, offering expert guidance, clear communication and detailed updates at every stage. Their professionalism and attention to detail ensured we had the right participants for our one-to-one interviews and survey. We wouldn’t hesitate to work with them again.
