Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
Focus groups: EV owners & buyers, 3 markets
The client brief
A digital innovation and design consultancy was working with a large European motor manufacturer to develop the concept for a new product to help owners of battery electric vehicles (BEVs) to recharge their cars more easily at public charging stations.
The product was suitable for owners of all types of BEVs but was particularly aimed at customers who had purchased their car using manufacturer financing.
Research Industry Focus
Number of Participants
25
Research Audience
Research Methodology
FieldworkHub delivers
In the space of around 2 weeks, we recruited 25 owners and prospective owners of BEVs in France, Italy and Spain, of which half already owned a BEV made by the end client which they had purchased with manufacturer financing.
The respondents took part in a series of online focus groups and IDIs to discuss charging pain points and the new product concept.
Click here to read more on how FieldworkHub ensures success with online focus groups
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
Kerry
Project Manager
Insights Agency
USA
Read a relatable case study and want to know how we can help you achieve your research goals?
Contact our feasibility specialists to discuss your specific research needs and how we can help you gain deeper insights from your target audience.
