A major beer brand wanted to obtain quantitative feedback on a prototype design for a new draught beer dispenser for use in UK pubs and bars, including A/B testing to find out if the prototype design made beer drinkers more likely to select the client’s brand in preference to competitor brands.
We helped the client set up a mock bar in a Central London research facility and recruited 300 respondents to visit the facility over the course of two days and complete the client’s online survey in situ. We also arranged a focus group of bartenders at the facility so the client could obtain their qualitative feedback on the design.
FieldworkHub’s approaches and advice for high-quality quantitative market research
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
