A management consultancy working for an investment fund wanted to talk to shopkeepers in London who sell SIM cards and top-ups. The research was for a mobile virtual network operator that focuses on the international calling market.
Originally, the plan was to ask the retailers to complete an online survey, but feasibility testing by FieldworkHub established that they were poorly represented in online panels. We switched to face-to-face interviews with owners and managers and also arranged two focus groups, so our client could obtain more in-depth, qualitative views on the brand’s positioning relative to other mobile operators. FieldworkHub developed the discussion guide for each focus groups and the project was successfully delivered.
More on how FieldworkHub optimises success in its B2B projects
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
