Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
OBB: smart home device owners, UK, Germany
The client brief
A leading manufacturer of connected home devices wanted to find out more about the way that consumers in the UK and Germany use smart devices in conjunction with each other. Some examples they were looking to explore were consumers using a smart speaker to control a home heating system or using a smartphone to monitor home security while out of the house. They requested to interview customers of their own products, and also users of competitor brands.
Research Industry Focus
Number of Participants
275
Research Audience
Research Methodology
FieldworkHub delivers
Our team used a free find approach to recruit over 250 promising candidates, screened each one using an online questionnaire, and chose a sample of 40. We then guided the final 40 participants through the research programme, involving tasks based on a smartphone activity and completing an online diary through an app.
Read some of FieldworkHub’s tips for using OBBs in market research
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
Mary
Vice President
Market Research Agency
USA
Read a relatable case study and want to know how we can help you achieve your research goals?
Contact our feasibility specialists to discuss your specific research needs and how we can help you gain deeper insights from your target audience.
