A leading manufacturer of connected home devices wanted to find out more about the way that consumers in the UK and Germany use smart devices in conjunction with each other. Some examples they were looking to explore were consumers using a smart speaker to control a home heating system or using a smartphone to monitor home security while out of the house. They requested to interview customers of their own products, and also users of competitor brands.
Our team used a free find approach to recruit over 250 promising candidates, screened each one using an online questionnaire, and chose a sample of 40. We then guided the final 40 participants through the research programme, involving tasks based on a smartphone activity and completing an online diary through an app.
Read some of FieldworkHub’s tips for using OBBs in market research
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
