Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
Focus groups: fashion-conscious teens, 3 countries
The client brief
A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers who were familiar with their stores.
FieldworkHub delivers
A key requirement of the methodology was to find friendship groups, i.e. groups of teenagers who knew each other but were not members of the same family. We recruited participants in several EU markets to a very tight timeline, including groups of 12-14 year olds and 15-16 year olds in Barcelona, Milan and Paris.
FieldworkHub’s guide to recruiting members of Gen-Z for market research participation
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
Tori
Senior Director
Government/Public Affairs Agency
USA
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