An Omani corporation wanted to carry out ethnographic research on energy topics with a diverse range of target groups, including petrol station customers, independent retailers, commercial fleet procurement and operations managers, energy managers for large commercial buildings. The sample included both Omanis and ex-pats.
We recruited almost 50 respondents in total for three phases of research, and provided on-the-ground support including transport and interpreters for the interviews which took place in Arabic. Some of the initial interviews took place at the respondents’ places of work while others took place at a central location in Muscat that was booked by FieldworkHub. In the latter stages we conducted a mix of online interviews and in-home interviews.
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
