An Omani corporation wanted to carry out ethnographic research on energy topics with a diverse range of target groups, including petrol station customers, independent retailers, commercial fleet procurement and operations managers, energy managers for large commercial buildings. The sample included both Omanis and ex-pats.
We recruited almost 50 respondents in total for three phases of research, and provided on-the-ground support including transport and interpreters for the interviews which took place in Arabic. Some of the initial interviews took place at the respondents’ places of work while others took place at a central location in Muscat that was booked by FieldworkHub. In the latter stages we conducted a mix of online interviews and in-home interviews.
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
