Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
IDIs: personal mobility, UAE, Saudi Arabia
The client brief
Our client was working for Toyota and Lexus in the Middle East and wanted to explore topics around car ownership, car servicing and personal mobility. We were asked to recruit around 60 car owners, car drivers and people who used other personal mobility solutions such as public transport, taxis/ride-sharing services and bicycles for three rounds of research interviews over a six-month period.
Research Countries
Research Industry Focus
Number of Participants
60
Research Audience
Research Methodology
FieldworkHub delivers
In the first two phases we recruited almost 50 participants in the UAE and Saudi Arabia with different profiles: recent car buyers, car owners who had had their car serviced or repaired recently, people who own a car but also use other forms of transport, and people who did not have access to a car but travelled regularly by other means. In the third phase we recruited 15 Emirati car owners for 90-minute face-to-face interviews at a central location in Dubai.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
Tyler McDonald
Senior Manager
Golin
USA
Read a relatable case study and want to know how we can help you achieve your research goals?
Contact our feasibility specialists to discuss your specific research needs and how we can help you gain deeper insights from your target audience.
