We were asked to recruit adults and teenagers in the UK to provide feedback on VR headsets made by a leading brand and its competitors. The manufacturer wanted to understand each step in the VR user journey including awareness, consideration, purchase and usage.
Respondents needed to be one of the following categories of VR headset users: a ‘power user’, who had owned a VR headset for at least three months and used it at least once a week; a ‘new user’, who purchased or received the device as a gift in the last three months and currently uses it at least once a week; or a ‘lapsed user’, who had owned a VR headset for at least three months but did not use it regularly.
Our team successfully recruited 38 respondents who completed the 10-day online diary study, thus exceeding the client’s minimum requirement of 36 completes. In the next phase of this study, we managed to schedule eight in-home ethnographies with respondents chosen by the client and helped them get to each interview on time. For this study, it was essential to verify that all respondents did indeed own a VR headset. Our team made sure that all respondents to shared a photo of their device, and a second photo of them using the device. The client was very satisfied with the results from this study.
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They react well to unanticipated needs and are proven problem solvers in the complex world of quant and qual research. Their scope and capabilities are extensive and outshine other players in the category.
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
