We arranged two focus groups in each of four UK provincial cities with homeowners who had recently had their domestic central heating boiler replaced, homeowners with older boilers (installed 7-10 years ago), and homeowners who had a service contract to maintain and repair their boiler.
We successfully recruited 12 respondents in each city (48 respondents in total) and liaised with all of the facilities, which included a hotel in Newcastle since no purpose-built market research facility was available, to ensure that the groups ran smoothly.
How FieldworkHub ensures success with its online focus groups
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
Your company is excellent. I’m consistently impressed when we work with you. Fast, easy, good value for money, excellent participants (how you manage the diversity is a mystery to me, but it’s fantastic).
Highly recommended 👏👍Oh, and everyone turns up!
