Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
Focus groups: homeowners, boiler replacement, UK
The client brief
We arranged two focus groups in each of four UK provincial cities with homeowners who had recently had their domestic central heating boiler replaced, homeowners with older boilers (installed 7-10 years ago), and homeowners who had a service contract to maintain and repair their boiler.
Research Countries
Research Industry Focus
Number of Participants
48
Research Audience
Research Methodology
FieldworkHub delivers
We successfully recruited 12 respondents in each city (48 respondents in total) and liaised with all of the facilities, which included a hotel in Newcastle since no purpose-built market research facility was available, to ensure that the groups ran smoothly.
How FieldworkHub ensures success with its online focus groups
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
David Edwards
Chief Customer Officer
AMV BBDO
UK
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