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Focus groups: residents of North Yorkshire & Teesside

Boats in a harbour on a clear sunny day

The client brief

FieldworkHub was asked by a research agency to recruit 24 respondents living in specific parts of North Yorkshire and the Teesside area of the UK for focus groups to understand the impact that a local mining has made on people living the surrounding areas and whether their perceptions were mostly positive or mostly negative.


Number of profiles - 24
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

This was a challenging recruit because the total population of the areas being targeted was quite small. Nevertheless, we successfully recruited all 24 respondents needed for the online focus groups. All the respondents we recruited were highly engaged in the topic under discussion and provided rich insights for the client. The client used the findings to help decide how they can continue to contribute positively to the local community and provide more opportunities for residents.

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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