Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
Focus groups: SaaS service management, UK
The client brief
A leading software-as-a-service (SaaS) company asked FieldworkHub to arrange an online focus group with decision makers involved in the selection of service management software, focusing on medium to large enterprises. The client wanted to speak exclusively to people who were already using their software.
Research Countries
Research Industry Focus
Number of Participants
6
Research Audience
Research Methodology
FieldworkHub delivers
We recruited participants at manager to VP level from companies employing 500+ staff in a range of different sectors to take part in the group. Our team provided input to assist the client with their product development roadmap. As the client since did not have a ready-made list of customers to approach, we were asked to free-find suitable participants, and successfully delivered a list of participants that met the client’s brief.
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
Jesse
Strategic Design Lead
Global Innovation and Incubation Firm
UK
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