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Focus groups: AI technology policy, EU

Standing female moderator gesturing to a TV screen in front of market research respondents in a focus group

The client brief

Our client wanted to hold focus group discussions with members of the public and opinion elites in Europe on their perceptions of the way that technology companies use artificial intelligence. In one of FieldworkHub’s largest qualitative projects at the time, we arranged three face-to-face focus groups in each of Belgium, Finland, France, Germany, Italy and Poland.


Number of profiles - 240
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

This involved recruiting 240 respondents over a period of 5 weeks. We also made viewing facility bookings in each capital city, arranged moderators and simultaneous interpreters for each session and provided transcripts of every discussion.

FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!

Simone

Research Manager
USA

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