Our client wanted to hold focus group discussions with members of the public and opinion elites in Europe on their perceptions of the way that technology companies use artificial intelligence. In one of FieldworkHub’s largest qualitative projects at the time, we arranged three face-to-face focus groups in each of Belgium, Finland, France, Germany, Italy and Poland.
This involved recruiting 240 respondents over a period of 5 weeks. We also made viewing facility bookings in each capital city, arranged moderators and simultaneous interpreters for each session and provided transcripts of every discussion.
Your company is excellent. I’m consistently impressed when we work with you. Fast, easy, good value for money, excellent participants (how you manage the diversity is a mystery to me, but it’s fantastic).
Highly recommended 👏👍Oh, and everyone turns up!
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
