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Case study
IDIs: call centre workers and supervisors, UK

The client brief
A leading management consultancy was developing an app to help with the onboarding of new call centre staff, from the perspective of staff themselves (helping them to become familiar with the job requirements) and their managers (helping them to manage onboarding in a role where staff turnover is typically high).
Research Countries
Research Industry Focus
Number of Participants
70
Research Audience
Research Methodology
FieldworkHub delivers
We recruited 70 call centre supervisors and workers to take part in a research programme that involved spending 15 minutes exploring a prototype version of the app, then answering an online survey about it, then taking part in a recorded 15-minute face-to-face or telephone interview with our moderator to provide qualitative feedback.
James
Managing Director
Silk Road Marketing
UK
FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
Imogen Baker
Research Director
Kindling Strategy
UK
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