Our client was assisting the manufacturer of topical skincare products designed to relieve the symptoms of psoriasis and eczema. Following the successful conclusion of clinical tests, our client wanted to recruit adults to participate in a testimonial group. The client wanted each participant to submit photos during the recruitment stage, then be seen by a dermatologist at a central location in Manhattan, then return on five further occasions for progress check-ups.
Using a free-find approach, we recruited ten people to attend the initial meeting with a dermatologist. The majority of these participants then went on to attend the remaining check-up appointments.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
FieldworkHub did a great job with this recruitment. We always do research with very specific groups of medical specialists, so it’s not easy to find suitable respondents. FieldworkHub provided high quality services, which made it possible for us to gather important insights from four completely different markets.
