A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. FieldworkHub was asked to recruit one focus group of senior brand managers working for major online advertisers and one group of senior advertising agency executives working for brands that advertise online for a discussion about online advertising, their relationships with various online platforms and their reactions to some of the changes that the end client for this research was proposing.
We recruited over 80 people in total for these focus groups in Canada, Germany, India and the UK (including screening calls with some potential participants identified by our client), liaised with the viewing facilities, and arranged moderators in Mumbai and Frankfurt. In a subsequent phase of the same research programme, we arranged focus groups with more junior brand managers and ad agency staff in Brazil, Germany, India, Singapore and South Korea, recruiting almost 100 respondents across the five markets.
Click here for details on how FieldworkHub ensures success with online focus groups
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
