It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
Case study
Focus groups: video streaming service messaging, 6 countries
The client brief
Our client was assisting a major online video streaming service which wanted to refine and test the way it communicated an important service change to subscribers around the globe. FieldworkHub was asked to recruit streaming users for focus groups in Australia, Canada, the UK, Korea, Brazil and Argentina.
Research Industry Focus
Number of Participants
144
Research Audience
Research Methodology
FieldworkHub delivers
Over a period of approximately two weeks in each market, we recruited 12 recent subscribers and 12 tenured subscribers ensuring each group also met a variety of other recruitment criteria. In Australia and the non English-speaking markets we also arranged for the groups to be led by a local moderator who was familiar with recent developments in the video streaming market, with simultaneous translation for the clients who were observing. The client was very pleased with the insights that they obtained and used these to help decide on the timing and content of the final messaging.
Click here for more on FieldworkHub’s recruitment process and strategies
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
Mary
Vice President
Market Research Agency
USA
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