A US-based market research agency whose end client is a major pet care retailer asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The client was particularly interested to find out the extent to which the respondents like to customise products for themselves and for their pets. The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview.
The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview. FieldworkHub successfully recruited 30 French pet owners, provided a suitable diary platform and worked with a local moderator to ensure that all of the respondents completed the diary tasks. We also provided translation services, and delivered a comprehensive report with insightful findings to the client.
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They react well to unanticipated needs and are proven problem solvers in the complex world of quant and qual research. Their scope and capabilities are extensive and outshine other players in the category.
