FieldworkHub carried out two projects with people living in Germany for our client, who was working for a leading multinational chain of hamburger fast food restaurants. In the first project, the client wanted to hear from German residents aged 18 to 49 who were price sensitive customers of fast food restaurants, and had eaten in, or bought takeaways from, any fast food restaurant in the last 6 months. In the second project, we were asked to help the client gather feedback on a new plant-based meat burger that had recently been launched in Germany.
The turnaround time for the first project was very tight but FieldworkHub still managed to recruit ten respondents to complete Zoom interviews with less than a week from the kick-off call.
In the second project, we recruited ten respondents who had recently ordered meat replica items in a quick service or fast food restaurant. The recruitment was made more complex by the fact that the client particularly wanted to hear from frequent meat eaters who were looking to reduce their meat consumption in the future. By the end of the study, the FieldworkHub team had exceeded the client’s expectations by finding eight ‘reducetarians’ to include in the sample of online IDIs.
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FieldworkHub made our participant recruitment process effortless. They supported us from start to finish, offering expert guidance, clear communication and detailed updates at every stage. Their professionalism and attention to detail ensured we had the right participants for our one-to-one interviews and survey. We wouldn’t hesitate to work with them again.
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
