Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
User testing: wearable health device for seniors
The client brief
Our client wanted to gain insights from healthcare practitioners (HCPs) and older consumers about a new wearable device for vital sign measurements which is non-invasive and intended for home use. We were asked to recruit respondents in New York City for face-to-face sessions to introduce people to the device and conduct usability testing.
Research Countries
Research Industry Focus
Number of Participants
38
Research Audience
Research Methodology
FieldworkHub delivers
Consumer respondents needed to be 50 years or older, fluent English speakers and completely unfamiliar with the device they were about to test. FieldworkHub successfully recruited a mix of gender, ethnicity, ages, income levels and education levels. Despite the length of the sessions (2.5 hours for the consumers and 4.5 hours for the HCPs, consisting of training, then a rest period, followed by a final testing session), we successfully completed 36 interviews, exceeding the client’s initial target of 34 completes.
FieldworkHub’s advice for successfully recruiting high-quality research participants
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
Marissa
Researcher and Moderator
Insights Agency
USA
Read a relatable case study and want to know how we can help you achieve your research goals?
Contact our feasibility specialists to discuss your specific research needs and how we can help you gain deeper insights from your target audience.
