Our client was working for a global technology company and asked us to recruit 100 professional females from the UK, Germany, Italy and Spain for an initial online quantitative survey. The survey asked them about their career motivations, their attitudes towards running and owning a business, and their perceptions of the logistics sector. In the survey they were given a description of a particular business opportunity in the logistics sector with the end client and were asked to share their impressions of the opportunity. After the initial online survey, the five most articulate and enthusiastic respondents from each country were re-contacted and invited to take part in a 60-minute remote depth interview via Zoom to provide further insights.
FieldworkHub programmed, hosted and tested the survey platform for all markets, then cleaned and translated the data and delivered the results in English. We also provided a local moderator to conduct depth interviews in each of the non-English speaking markets, recorded the interviews and delivered English transcripts of each interview. At the end of the study, we undertook additional analysis of the online survey results for the client and arranged for each moderator to provide a one-page topline report on the results from their country. The client was very happy with FieldworkHub’s flexibility in taking on additional last-minute requests for analysis and reporting that went beyond the original project scope.
More on FieldworkHub’s approach to high-quality reporting and analysis
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
FieldworkHub made our participant recruitment process effortless. They supported us from start to finish, offering expert guidance, clear communication and detailed updates at every stage. Their professionalism and attention to detail ensured we had the right participants for our one-to-one interviews and survey. We wouldn’t hesitate to work with them again.
