We were asked to recruit B2B respondents in the USA who are directly responsible for operating a company health insurance and pharmacy plan. The client wanted to talk to understand how they use their provider’s online portal to manage the pharmacy benefits that their company offers to its employees.
Respondents needed to fall into one of two categories: either employees who are actively managing and administering their company’s current medical and pharmacy benefits via an online portal, or advisors/consultants/brokers who access an online portal so that they can assist their corporate clients in managing the benefits that they offer to employees. Both types of respondent needed to be very familiar with the way in which their preferred portal is used to manage the pharmacy benefits. In addition the client wanted the sample to cover a mix of small, mid-sized and large sized companies.
We helped the client to improve their screener survey by including additional questions to ensure that we were targeting the right audience for this study. With these additional questions in place, we successfully delivered 18 interviews with employees and nine interviews with advisors across the three different segments of firm size, thereby satisfying our client’s needs.
FieldworkHub did a great job with this recruitment. We always do research with very specific groups of medical specialists, so it’s not easy to find suitable respondents. FieldworkHub provided high quality services, which made it possible for us to gather important insights from four completely different markets.
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
