FieldworkHub was commissioned by a leading healthcare consultancy to conduct a face-to-face study in Basel, Switzerland. The study aimed to evaluate people’s preferences towards different packaging designs for medicines used in the treatment of patients with Multiple Sclerosis (MS) or arthritis. The client wished to hear from a combination of patients with these conditions, their carers, and a general population group.
In the space of two weeks, FieldworkHub recruited ten patients with MS and/or arthritis aged 55 and over, seven people who care for patients with MS and/or arthritis, and five members of the general public, satisfying all of the client’s quotas. All of the participants completed a 60-minute face-to-face interview at the client’s premises in Basel, Switzerland. This research was essential for developing strategies to enhance healthcare services and product offerings.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
